Case Study

Crew Clothing Company

New IT infrastructure enhances store performance

Founded in 1993, Crew Clothing is a growing UK retailer of high-end British casual clothing for men, women, and children. The company has 76 stores across the UK, with more than 500 employees. Known for its classic and timeless fashion, Crew Clothing provides quality products and excellent customer service.

Results

The boxxe Group successfully replaced ageing PCs in 50 Crew Clothing stores, significantly improving performance and enabling the rollout of Microsoft Dynamics. The new system resulted in faster customer service, enhancing the customer purchase process and overall experience.

Services Delivered

The boxxe Group deployed Fujitsu PCs across 50 stores.

Technologies Deployed

Full configuration service including imaging and extra hardware installation, with next-day courier delivery for timely deployment.

Industry Sector

Crew Clothing is a growing UK retailer of high-end British casual clothing.

Business Driver

When till systems and PCs at Crew Clothing began to effect the customer experience Crew Clothing needed to update their IT assets.

Challenge

Crew Clothing needed to replace their PCs to provide the speed and performance necessary for a rollout of Microsoft Dynamics. The slow performance of the existing PCs was starting to impact customer service and the customer purchase process.

Plan

The boxxe Group and Crew Clothing planned a phased rollout of new PCs. The boxxe Group sourced, configured, and shipped new Fujitsu PCs to 50 stores, ensuring minimal disruption to daily operations. The plan included full configuration services, installing extra hardware on the PCs, and imaging their disks before shipping them to the branches.

Approach

To address these issues, Crew Clothing turned to the boxxe Group, to simplify the process. The team provided a straightforward, cost-effective way to customise the equipment for the stores. The logistical capabilities of the boxxe Group were proven by obtaining and shipping PCs, monitors, receipt printers, cash drawers, and barcode scanners to new stores in a single, timed delivery.

Outcome

The boxxe Group sent each PC using a next-day courier, with the schedule agreed upon with the IT Support Manager so each store knew when to expect its new machine. Usually, the computer arrived on a Thursday, and then on the next Monday, an engineer arrived before trading hours to install it. The main benefit of the new computers is improved performance, which means customers receive faster service and an enhanced shopping experience.

The main reason we chose the boxxe Group was the configuration service, which has worked really, really well. Also, we price-matched the boxxe Group’s proposal against other major resellers, and it came out best.

The configuration service was very cost-effective and saved me a lot of headaches and a lot of work, so all we had to do was remotely backup the data from the old till and restore it to the new one. Without this service, I would have had to hire someone for at least a couple of months, so the boxxe Group saved me this cost, as well as the need to manage and train them.

Stefan Chunchukov

IT Support Manager

Crew Clothing

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Hotjar Ltd	We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. Hotjar is contractually forbidden to sell any of the data collected on our behalf.	This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.
Dotdigital	Dotdigital is a SaaS cross-channel marketing automation platform and services provider that helps brands devise successful, personalized marketing campaigns across multiple channels (e.g. email). Paired with its Microsoft Dynamics 365 CRM integration, boxxe is able to deliver tailored marketing to its customers.	Contact data (such as email address, contact number, name or other contact details), marketing preferences, IP address and usage information (including online navigation data, location data and browser data).

Recipient	Processing operation (use) by recipient	Relevant categories of personal data transferred to recipient
Google	We use Google Analytics (GA4) cookies to collect data about the visitors to the site which includes the number of visitors, session duration, pages visited during the session etc. and whether visitors return. Google Analytics will assign a unique “ID” to a user of the boxxe website at the point they register an account with us for the purpose of tracking their activity on the boxxe website. This information is anonymous and cannot be used to identify you personally unless you end up becoming a boxxe customer. Google Analytics cannot use the ID to work out who you are.	Device’s IP address (processed during your session and stored in a de-identified form) geographic location (country only), and the preferred language used to display our website. Google Analytics stores this information on our behalf in a pseudonymized user profile.
Hotjar Ltd	We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. Hotjar is contractually forbidden to sell any of the data collected on our behalf.	This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.
Dotdigital	Dotdigital is a SaaS cross-channel marketing automation platform and services provider that helps brands devise successful, personalized marketing campaigns across multiple channels (e.g. email). Paired with its Microsoft Dynamics 365 CRM integration, boxxe is able to deliver tailored marketing to its customers.	Contact data (such as email address, contact number, name or other contact details), marketing preferences, IP address and usage information (including online navigation data, location data and browser data).
Darktrace	Darktrace’s Security Platform enhances boxxe’s cybersecurity position by providing endpoint protection, cloud security, and email security. Darktrace uses AI-driven tools to detect and respond to potential threats, such as malware, phishing attacks, and insider threats, by continuously monitoring network traffic, user behaviour, and cloud-based resources. It aims to prevent data breaches and minimize cyber risks by identifying and mitigating security threats in real-time.	Contact data (name, email address, user name), devide identifiers (e.g. IP address) and/or mobile identifiers, location data to nearest city, usage information (including tracking or browsing behavior).
Greenhouse	Greenhouse ATS is a cloud-based software that helps companies manage their recruitment processes. It organizes and tracks job applications, resumes, and candidate information. Greenhouse ATS collects applications and stores data about the applicants, such as which source they came from, which role they applied to and where they are in the application process. Greenhouse ATS features applicant tracking, background screening, interview scheduling, and onboarding.	Contact details (name, email address, home address, telephone number) and any special accommodations needed if successful for interview and employment.

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Ireland	Hotjar	Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.	Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018 https://www.hotjar.com/legal/support/dpa/
USA	Stripe Inc	In order to facilitate online payments through boxxe’s ecommerce portal, where applicable, Stripe may Process Payment Account Details, bank account details, billing/shipping address, name, date/time/amount of transaction, device ID, email address, IP address/location, order ID, payment card details, tax ID/status, unique customer identifier, identity information including government issued documents (e.g., national IDs, driver’s licenses and passports).	UK Data Transfer Addendum https://stripe.com/gb/legal/dpa
EEA	Dotdigital	Boxxe will provide certain information about its customers to DotDigital in order for it to be able to provide automated marketing services that are tailored to its specific customer interests.	Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018. https://dotdigital.com/terms/data-processing-agreement/
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