Case Study

Principality Stadium

Revolutionising the spectator experience with advanced HD media capabilities

The Principality Stadium is one of the UK's premier sporting and entertainment venues, hosting major international events in an extremely competitive marketplace. The stadium's main objective is to deliver the ultimate fan experience whilst attracting the best events.

Results

We delivered cutting-edge IT infrastructure with advanced HD media capabilities that has enhanced the Principality Stadium's reputation as a leading venue in the UK and Europe. The solution provides a clear and impressive return on investment through enhanced spectator engagement and new revenue streams.

First-ever European deployment of Cisco StadiumVision

We designed and delivered groundbreaking tech with a uniquely designed studio and Cisco LAN.

400 HD screens across the arena

We deployed 400 LCD screens (40" and 52"), 400 Cisco Digital Media Players, and 2 x 109.3 square metre LED jumbo screens.

10-year partnership commitment

We provide ongoing support of the content strategy, studio environment management, and operation of the complete system.

Challenge

The Principality Stadium needed new IT infrastructure with advanced HD media capabilities to help it attract the best events within an extremely competitive marketplace. Return on investment was key and the project had to be delivered with minimum disruption. This meant tight deadlines and required an intimate knowledge of the stadium and workings of an event.

What’s more, the IT partner had to commit to the project for ten years. Luckily, boxxe Group was up to the task.

Plan

Part of the vision was to share outstanding content over hundreds of HD screens around the arena. This required groundbreaking tech, including a resilient core network through to the latest media capabilities.

Through strategic consultancy, we developed a cutting-edge solution that featured the first-ever European deployment of Cisco StadiumVision.

Approach

We designed and delivered Cisco StadiumVision, plus a uniquely designed studio, and Cisco LAN. The solution comprised 4 HD cameras, 2 independent live streaming in-house video channels and 5 external video channels, 400 LCD screens (40" and 52"), 400 Cisco Digital Media Players, and 2 x 109.3 square metre LED jumbo screens.

Outcome

As a direct result of the project, the Principality Stadium has strengthened its position as a premier venue in the UK and Europe. The advanced media capabilities create a unique fan experience that encourages longer visits and increases per-visitor spending, whilst attracting top-tier events in a competitive marketplace.

The 10-year partnership ensures continued innovation and support, maintaining the stadium's position at the forefront of venue tech.

Ready to transform your venue experience?

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"boxxe Group showed an unmatched ability to understand our business model and translate it into a solution that was exciting and made clear financial sense."

Alex Luff

Principality Stadium, Cardiff

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