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Wednesday 11th October 2023, First Direct Arena, Leeds


Our boxxe Pulse flagship event, 'Doing More With Less'

Gold Sponsors

boxxe Pulse logo

Dell Technologies - boxxe Pulse 2023 Gold SponsorDell Technologies - boxxe Pulse 2023 Gold Sponsor
VMware - boxxe Pulse 2023 Gold SponsorVMware - boxxe Pulse 2023 Gold Sponsor
Cisco - boxxe Pulse 2023 Gold SponsorCisco - boxxe Pulse 2023 Gold Sponsor
Microsoft - boxxe Pulse 2023 Gold SponsorMicrosoft - boxxe Pulse 2023 Gold Sponsor

About the event

Virtually everyone, everywhere is being given the challenge to do more with less – whether that’s at work or home – and we expect this to be an ongoing mantra for the future.

It isn’t about just doing more, or working longer, faster or harder.  It’s about working smarter!

Our highly-recognised industry event will be held at the First Direct Arena, Leeds, on the 11th October 2023.  This event brings together leading technology vendors and business decision makers from some of our largest Public and Corporate sector customers together, allowing you to build and strengthen relationships, discuss and generate meaningful business opportunities, and leave an attractive impression on the uniqueness of your business within the industry.

Why attend boxxe Pulse 2023?

Photo of boxxe CEO, Phil Doye

Hear from industry experts

Including boxxe’s CEO, Phil Doye.

Photo of Polar Preet, who will share stories about her amazing exploits

Meet Polar Preet

To hear her stories on her world record breaking solo expedition to the South Pole – and discuss topics on breaking boundaries, planning and goal setting, resilience, motivation and how anything is possible.

Be more productive with the tools you have - boxxe Pulse 2023

Increase productivity

To learn how you can become more productive with the tools you already have.

Key vendors - boxxe Pulse 2023

Connect with key vendors

Including Dell Technologies, Microsoft, Cisco, VMware, Mimecast, Veeam, LogicMonitor and Sophos.

Polar Preet - Breaking Boundaries

Watch the video (2 mins)

Play Video

Silver Sponsors

boxxe Pulse logo

Dell Technologies - boxxe Pulse 2023 Gold SponsorDell Technologies - boxxe Pulse 2023 Gold Sponsor
Fortinet - boxxe Pulse 2023 Silver SponsorFortinet - boxxe Pulse 2023 Silver Sponsor
Cisco - boxxe Pulse 2023 Gold SponsorCisco - boxxe Pulse 2023 Gold Sponsor
Lenovo Intel - boxxe Pulse 2023 Gold SponsorLenovo Intel - boxxe Pulse 2023 Gold Sponsor

Meet the speakers

Laura Smith-King - Event Host - boxxe

Laura Smith-King
Event Host - boxxe

Laura is boxxe’s Marketing Communications Manager, bringing a wealth of experience to the role.  Her background spans both the reseller and distribution sectors.  In her role, Laura thrives on collaboration, seamlessly working across departments to ensure boxxe's communication efforts are not only effective but also aligned with the company's mission and values.  Her expertise and dedication make Laura an integral part of our team, driving marketing success.  Laura is a champion of our values and a key player in our ongoing commitment to innovation, sustainability, and inclusivity in the tech world.

Phil Doye - boxxe

Phil Doye
CEO - boxxe

Phil is boxxe's CEO and owner.  He is a veteran of the IT channel, having founded Kelway in 1990 before selling to CDW of the US in 2015.  Since then he has continued to be active in this space and is both an investor and board member of Total Computers in the UK and Ahead in the US.  He is an active supporter of the York University Accelerator Programme and York Enterprise Works.  He also manages his family office investments which include a globally diversified portfolio of public and private companies.  He believes everyone, if able, should run and more recently has taken up paramotoring.

Preet Chandi, MBE

Preet Chandi, MBE
Army Officer, Physiotherapist, Adventurer

Described as “a trailblazer, and the most determined, tenacious, and motivated woman”, Preet Chandi is the ninth woman in history to ski solo to the South Pole and the first woman of colour to complete a solo expedition on the continent.  Driven by an unending desire to push her mental and physical boundaries, Preet is any Army officer, physiotherapist, ultramarathon runner and endurance athlete, with an iron will that has led to her making history and breaking barriers in the world of adventuring.

Tim Hall, Services Director - boxxe

Tim Hall
Services Director - boxxe

Tim is boxxe’s Services Director and has over 25 years of experience in IT, spanning internal IT departments and IT service providers in both public sector and corporate organisations.  Tim started his IT career as a technical expert on a service desk for a dial-up ISP and now leads boxxe’s service delivery function, delivering managed services and solution design and implementation to our customer base across the UK.  Tim is passionate about how we empower our customers to transform and achieve more. 

Angela Cross - Dell Technologies

Angela Cross
UK Sales Director, Central Government & Defence - Dell Technologies

Angela is an engaging and energetic technology sales leader with over 25 years' experience working for a number of blue chip technology vendors in both IT and Telecoms.  Angela is known for her practical assimilation of today’s business issues.  She currently leads a highly experienced team of Account Directors and is also an ambassador for encouraging more women to join the technology industry, challenging stereotype notions of gender bias to demonstrate the equal opportunity to a successful career and empowering early career mentees to embrace their capabilities and advance confidently into their futures. 

Scott Wilson - Protas

Scott Wilson
Head of Information Security - Protas

Scott is a seasoned Security Specialist with over two decades in the industry as a senior information, cyber security and risk leader. Experienced in IT, IA, telecommunications, transformation, change and leadership.  After a distinguished and extended career in the British Army, Scott transitioned into the public sector working as a Cyber Security Consultant for NHS Digital before securing his role as Head of Information Security at Protas and building out Protas’ security maturity from the ground up, including the Information Security Management System (ISMS) and securing ISO 27001 accreditation within his first year.

Matt Fooks - boxxe

Matt Fooks
Head of Pre-Sales Architecture - boxxe

Matt has worked in IT for more than two decades and has experience working in a wide range of organisations in both support, engineering, cloud and security.  Matt helps customers find the best solution to meet their requirements and heads up the talented Architecture team within boxxe.  His primary focuses are Microsoft 365, security, compliance and end-user computing.  Co-founder of the Microsoft 365 User Group (North UK) and Windows Users Group (York), Matt regularly speaks at tech events in the UK.

Joe Baguley, VMware

Joe Baguley
VP & CTO, EMEA - VMware

Joe is VMware’s Vice President and Chief Technology Officer for EMEA, joining VMware in July 2011.  He helps develop and communicate VMware’s strategy and vision with customers and partners, using his wealth of experience to help organisations reduce costs and better support users and business needs.  As part of VMware’s Office of the CTO and its representative in EMEA, Joe assists VMware’s customers in understanding how to use today’s advances in technology to deliver real business impact and plan for disruptive technologies of the future, as well as working with them to inform VMware’s R&D processes.

Ali Wright - Microsoft

Ali Wright
SMB Director, Microsoft UK

Ali is a dynamic leader with a rich and diverse career spanning 20+ years of technology leadership positions across sales, marketing and operations, where she has successfully built and led teams to incredible results.  Ali currently leads Microsoft UK’s Small and Medium Business segment, setting strategy across partner, customer and marketing.  Previous roles include Azure Customer Lead, Transformation Lead for Channel Partners and Chief of Staff.  As a working mother, Ali is a keen supporter of diversity within the technology industry and sits as Co-Chair of Microsoft’s Family ERG.  She also sponsors the Early in Career strategy and is a Non-Executive Director for a not-for-profit. 

Joachim Mason - Cisco

Joachim Mason
MD, Architectures & Specialists, UK & Ireland  - Cisco

Joachim Mason initially joined Cisco’s commercial mid-market team, before taking on leadership roles in a variety of areas within the company, including cloud, partners, outsourcers and transformational engagements.  In January 2019 Joachim took on the broader role of leading the Specialists group (previously ‘Architectures & Software’) for UKI, which was part of a wider change for the company bringing all the core sales & technical specialists into a single organisation across EMEAR.  He and his team remain primarily responsible for harnessing Cisco’s key market transitions and technology growth opportunities.

Ian Jeffs - Lenovo

Ian Jeffs
General Manager, Lenovo Infrastructure Solutions Group

- Fireside Guest -

Ian is General Manager of the Lenovo Infrastructure Solutions Group (ISG) in UK&I and is focused on driving further growth and excellence for its data centre channel partners and customers.  Ian re-joined the Lenovo family in 2020 after 12 years and was part of the first team to establish the PC business in the country after its acquisition of ThinkPad from IBM in 2004.  With a career spanning 25 years in senior roles in PC and data centre industry, Ian has been successful in creating thriving sales, marketing and channel businesses in large technology organisations, including Tech Data, Arrow, and IBM.

Des O'Connor - Dell Technologies

Des O'Connor
Chief of Staff & Strategic Programme Lead, UK - Dell Technologies

- Fireside Guest -

Des is a leader within Dell Technologies,  currently serving as the Chief of Staff and Director of Strategy for the UK, where his passion for technology and strategic acumen drive impactful initiatives.  With a solid foundation as a Management Consultant for 7 years, Des brings a wealth of expertise to his role.  Originally from Dublin and now living in London, he holds a postgraduate degree in International Business from Queens University, Belfast.  Outside of work, Des finds joy in activities such as running, spinning, and hosting dinner parties, creating meaningful connections and fostering engaging conversations.

Kevin Wragg - TD Synnex

Kevin Wragg
Director, Environment & Quality Compliance - TD Synnex
- Fireside Guest -

Kevin has over 35 years in IT distribution.  He joined TD Synnex in 1988 when the company was called First Software, and has held leadership positions in sales, product marketing, and IT in the UK, Europe, and the USA.  More recently Kevin spent 8 years as Endpoint Solutions Operations Director, with a significant part of his time driving operational improvements, large customer integration and business optimisation in the successful retail business.  In 2022, Kevin accepted a newly created position as Director of Sustainability for UK&I,  responsible for leading the company’s net zero carbon sustainability strategy.

Richard Goodman - Cisco/Glu

Richard Goodman
Co-Founder Glu - Cisco/Glu
- Fireside Guest -

Richard is the Co-Founder of Glu and is a visionary who has successfully delivered business transformation across infrastructure and security with Customer Experience at the heart of what he does. Richard comes from a customer background, and has held senior IT roles in large retail organisations and as such, brings invaluable insight to the Channel and now works to help reactive suppliers become strategic Partners.

Andy Candlish - Fortinet

Andy Candlish
Snr Mgr, UK Govt, Defence & National Security - Fortinet
- Fireside Guest -

Andy has worked in the networking and security industry for many years, mostly in the public sector.  Currently managing the central government and defence business at Fortinet, where we are seeing significant growth and the convergence of networking and security.

Tara Mason - boxxe

Tara Mason
Senior Account Director, Defence - boxxe
- Fireside Host -

Tarah is an experienced Senior Account Director for Defence, for Boxxe Ltd.  She has extensive sales experience working with the wider public sector for over 17 years.  Tarah believes everyone has the potential to be amazing and a happy work environment inspires the best in all of us.  Promoting diversity and collaboration with customers and within boxxe is a huge passion for her and sets the foundation for any trust relationship and bucket loads of positivity.

Mark Simth - boxxe

Mark Smith
Technology Lead, Infrastructure Solutions - boxxe
- Fireside Guest -

Technology evangelist and customer advocate at boxxe, Mark acts as Technology Lead within the Infrastructure Solutions Team, driving awareness and helping clients understand the value of their data.  He has a long history of building and supporting the development of next generation infrastructures and the security implications of a digital first strategy.


Session Time Summary
Registration 10:00 a.m. Registration opens
OPENING 11:00 a.m. Introduction & agenda
SESSION 1 11:15 a.m. Pushing the boundaries of what is possible: Polar Preet's Inspirational Journey to Antarctica
SESSION 2 12:00 p.m. A boxxe point of view
SESSION 3 12:15 p.m. Dell Technologies - Multicloud by design and 'doing more for Less' Approach
SESSION 4 12:45 p.m. Empowering Growth: Protas's Journey with Technology and Hybrid Work Transformation
SESSION 5 2:15 p.m. VMware - Therapy for the modern CIO and their team
SESSION 6 2:45 p.m. Microsoft - More cost savings, more resilience, more growth
SESSION 7 3:15 p.m. Cisco - Purposeful Innovation - Maximising your investment
Intermission 3:45 p.m. Networking break
SESSION 8 4:15 p.m. Informal fireside discussion around Sustainability
SESSION 9 4:45 p.m. Round-up and Q&A
EVENT END 5:00 p.m. Join us for networking drinks and food

Bronze Sponsors

boxxe Pulse logo

Mimecast - boxxe Pulse 2023 Bronze SponsorMimecast - boxxe Pulse 2023 Bronze Sponsor
Sophos - boxxe Pulse 2023 Bronze SponsorSophos - boxxe Pulse 2023 Bronze Sponsor
Veeam - boxxe Pulse 2023 Bronze SponsorVeeam - boxxe Pulse 2023 Bronze Sponsor
LogicMonitor - boxxe Pulse 2023 Bronze SponsorLogicMonitor - boxxe Pulse 2023 Bronze Sponsor
Qualys - boxxe Pulse 2023 Bronze SponsorQualys - boxxe Pulse 2023 Bronze Sponsor
Bitdefender - boxxe Pulse 2023 Bronze SponsorBitdefender - boxxe Pulse 2023 Bronze Sponsor
Vonage - boxxe Pulse 2023 Bronze SponsorVonage - boxxe Pulse 2023 Bronze Sponsor
Hitachi - boxxe Pulse 2023 Bronze SponsorHitachi - boxxe Pulse 2023 Bronze Sponsor
Quantum - boxxe Pulse 2023 Bronze SponsorQuantum - boxxe Pulse 2023 Bronze Sponsor

boxxe Prize Draw

By registering and attending boxxe Pulse, you will go into a Prize Draw for the chance to win two VIP tickets for a choice of any of the following shows:

  • S Club
    Friday 20th October
  • Chemical Brothers
    Saturday 28th October
  • Elvis Live On Screen
    Sunday 29th October
  • JLS
    Tuesday 7th November
  • The Prodigy
    Saturday 18th November
  • Shagged, Married, Annoyed (Chris and Rosie Ramsey Show)
    Friday 1st December

Terms & Conditions

CPD awarded by

CPD awarded for this eveent by Basis Professional Register


Find the First Direct Arena, Leeds

First Direct Arena
Arena Way

Contact boxxe on-site:
Email our Events Manager, Mykaila Wilson Mykaila Wilson 

     Map showing the location of the First Direct Arena     Map showing the location of the First Direct Arena
Map showing the location of the First Direct Arena


The First Direct Arena (also known as the Leeds Arena) is an indoor arena located in the Arena Quarter of Leeds, West Yorkshire.

Arriving by train
The First Direct Arena is situated 1 km from the Leeds Rail Station.  It's a 20 minute walk, uphill, from the Station via City Square, Park Row, Millennium Square and Clay Pit Lane.

Q-Park - The Light car park provides nearby parking for the First Direct Arena.  The car park is a 5 minute walk from the arena and is one of the safest and most secure places to park in the area.  There are over 400 parking spaces in the facility which is well lit and monitored by CCTV 24/7.

To reduce carbon footprint, please travel by public transport where possible.

Floorplan once inside

Contact boxxe on-site:
Icon - Phone 01234 567890
Floorplan image

Where to go

Description from main entrance