Hybrid Cloud Executive Buyer's Guide

What we use your personal data for	Our reasons
Creating and managing your account with us	To perform our contract with you or to take steps at your request before entering into a contract
Providing products and/or services to you	To perform our contract with you or to take steps at your request before entering into a contract
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us	To comply with our legal and regulatory obligations
Enforcing legal rights or defend or undertake legal proceedings	Depending on the circumstances: — to comply with our legal and regulatory obligations — in other cases, for our legitimate interests, i.e. to protect our business, interests and rights
Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website	Depending on the circumstances: — your consent as gathered e.g., by the separate cookies tool on our website—see ‘Cookies and other tracking technologies’ below — where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent, you may withdraw it at any time by changing the setting on the cookies tool (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended	Depending on the circumstances: — your consent as gathered by the separate cookies tool on our website]—see ‘Cookies and other tracking technologies’ below — where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent you may withdraw it at any time by clearing your cookie settings and rejecting when you revisit our website (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products AND/OR services or other important notices	Depending on the circumstances: — to comply with our legal and regulatory obligations — in other cases, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
Protecting the security of systems and data used to provide the services	To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Statistical analysis to help us understand our customer base	For our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
Updating and enhancing customer records	Depending on the circumstances: — to perform our contract with you or to take steps at your request before entering into a contract — to comply with our legal and regulatory obligations — where neither of the above apply, for our legitimate interests, e.g., making sure that we can keep in touch with our customers about existing orders and new products
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant	To comply with our legal and regulatory obligations
Marketing our services to existing and former customers	For our legitimate interests, i.e., to promote our business to existing and former customers See ‘Marketing’ below for further information
The audit of our ISO certifications (to the extent not covered by ‘activities necessary to comply with legal and regulatory obligations’ above)	For our legitimate interests, i.e., to maintain our accreditations so we can demonstrate we operate at the highest standards
To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. In such cases information will be anonymised where possible and only shared where necessary	Depending on the circumstances: — to comply with our legal and regulatory obligations — in other cases, for our legitimate interests, i.e., to protect, realise or grow the value in our business and assets

Recipient	Processing operation (use) by recipient	Relevant categories of personal data transferred to recipient
Google	We use Google Analytics (GA4) cookies to collect data about the visitors to the site which includes the number of visitors, session duration, pages visited during the session etc. and whether visitors return. Google Analytics will assign a unique “ID” to a user of the boxxe website at the point they register an account with us for the purpose of tracking their activity on the boxxe website. This information is anonymous and cannot be used to identify you personally unless you end up becoming a boxxe customer. Google Analytics cannot use the ID to work out who you are.	Device’s IP address (processed during your session and stored in a de-identified form) geographic location (country only), and the preferred language used to display our website. Google Analytics stores this information on our behalf in a pseudonymized user profile.
Hotjar Ltd	We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. Hotjar is contractually forbidden to sell any of the data collected on our behalf.	This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.
Klevu	Klevu offers a machine learning algorithm which takes several parameters into account when establishing what a customer may like and eventually buy on the store. Javascript keeps track of what customers are searching for and visiting. These products visited by these customers and any recent search queries fired by them are used as a context to the search queries fired by them. Klevu perform semantic and statistical analysis of this data to identify the intent and to build multiple, product-noun (e.g. bag, shoe, chair) specific profiles of preferences. Klevu also employs a method called collaborative filtering, which involves analyzing the history of other customers who have or had performed similar searches and visited products similar to the products visited by the current customer. Only those products that are relevant to the current search query are picked up and analyzed to identify common factors within them.	Device’s IP address (processed during your session and stored in a de-identified form) geographic location (country only), and the preferred language used to display our website. Klevu stores this information on our behalf in a pseudonymized user profile.
Dotdigital	Dotdigital is a SaaS cross-channel marketing automation platform and services provider that helps brands devise successful, personalized marketing campaigns across multiple channels (e.g. email). Paired with its Microsoft Dynamics 365 CRM integration, boxxe is able to deliver tailored marketing to its customers.	Contact data (such as email address, contact number, name or other contact details), marketing preferences, IP address and usage information (including online navigation data, location data and browser data).

Recipient country	Recipient	Processing operation (use) by recipient	Lawful safeguard
Ireland	Hotjar	Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.	Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018 https://www.hotjar.com/legal/support/dpa/
USA	Stripe Inc	In order to facilitate online payments through boxxe’s ecommerce portal, where applicable, Stripe may Process Payment Account Details, bank account details, billing/shipping address, name, date/time/amount of transaction, device ID, email address, IP address/location, order ID, payment card details, tax ID/status, unique customer identifier, identity information including government issued documents (e.g., national IDs, driver’s licenses and passports).	UK Data Transfer Addendum https://stripe.com/gb/legal/dpa
EEA	Vaimo	Vaimo has access to certain categories of boxxe customer personal data (names, addresses, DOB, email, number, location, device and diagnostic data, connection data), by virtue of hosting the boxxe website.	Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018. Vaimo also has a legally valid intra-group agreement in place and no data is transferred to any entity who is not a party to it.
EEA	Dotdigital	Boxxe will provide certain information about its customers to Dotdigital in order for it to be able to provide automated marketing services that are tailored to its specific customer interests.	Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018. https://dotdigital.com/terms/data-processing-agreement/


Access to a copy of your personal data	The right to be provided with a copy of your personal data
Correction (also known as rectification)	The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten)	The right to require us to delete your personal data—in certain situations
Restriction of use	The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data
Data portability	The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object to use	The right to object: — at any time to your personal data being used for direct marketing (including profiling) — in certain other situations to our continued use of your personal data, e.g. where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims
Not to be subject to decisions without human involvement	The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you We do not make any such decisions based on data collected by our website
The right to withdraw consents	If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time You may withdraw consents by emailing ecommerce@boxxe.com Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn

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Hybrid Cloud Executive Buyer's Guide

Executive Summary

Adopting hybrid cloud is a powerful IT modernisation strategy for achieving your organisation’s goals:

Short term – Application modernisation and business resiliency objectives during tumultuous times, for example economic downturns and remote working
Long term – Digital demands and the need to keep IT strategy ahead of business investments through economic recovery

The process to pick the best-fit hybrid cloud platform for your organisation should begin with an internal assessment. What are your goals? Identifying your needs—both current and future use cases—will help you better evaluate the private and public cloud capabilities as well as the hybrid cloud operations you will need to serve all of your workload types and deployment locations.

For example, if your organisation will need to extend workloads to multiple clouds, you will want to choose a hybrid cloud such as VMware Cloud Foundation™ that unifies operations and seamlessly supports multi-cloud.

This Executive Buyer’s Guide features a five-step approach with checklists that will help you and your IT team chart a successful journey to hybrid cloud. Use it to document your needs as you shift to a cloud operating model for automated and optimised delivery of all of your IT services that support any application on any cloud.

Chart your path to successful hybrid cloud with a five-step approach

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Future Ready

Evidence that IT is a strategic asset has never been more apparent than during the pandemic. IT teams moved quickly to respond, sustaining operations and meeting immediate employee and customer needs. Yet continued economic uncertainty paradoxically requires more investment in technology to adapt business operations and fuel innovation.

An agile digital transformation strategy provides the best chance for your organization to adapt quickly now while also emerging from this and other challenging periods stronger and faster than your competitors. In fact, the ability to align technology investments with business goals is now a strategic imperative because future ready organizations have an advantage. They respond quickly to a crisis, adapt to a new reality, and accelerate innovation.

OPPORTUNITY

Increase business resiliency now AND ensure IT long-term strategic capability

Future-Ready Cloud

A hybrid cloud delivers the flexibility your organisation needs to address both short- and long-term digital transformation goals. These include scaling infrastructure, modernising your application portfolio, and taking advantage of more efficient and consistent IT operations.

But inconsistent architectures between existing infrastructure and cloud providers have hindered these efforts. So have rigid infrastructures, tethering employees to a suite of legacy applications with high built-in costs and limited flexibility to scale up or down as demand fluctuates.

It’s time to find a more efficient and cost-effective pathway to modernise with minimum risk—and fast. But how? The answer is a future ready hybrid and multi-cloud model empowering your organisation to overcome these challenges while unlocking the power of cloud to rapidly migrate apps, scale resources up or down based on demand, deliver resources for distributed work initiatives, and drive app modernisation strategies.

A future ready hybrid or multi-cloud solution gives you all the flexibility you need while optimising cloud spend and strengthening security across all cloud environments. It’s finally a cloud operating model for multiple environments that also lets you both modernise data centre service delivery and tap public cloud scale and cloud-native services to meet both business and technical needs.

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Chart Your Path to Successful Hybrid Cloud

Cloud strategy conversations typically start with “why” and “what” discussions, followed by “who,” “how,” and “when” debate. Because of this, setting cloud strategy based only on the number of workloads moved to the cloud may fail to help your organisation truly focus on critical needs and what’s best for your digital business. A new five-step process not only changes the conversation, it accelerates your decision making.

Step 1 helps your organisation identify how you will use your hybrid cloud now and in the future. In Step 2, you evaluate the services that you will offer as well as their impacts on your people, processes, and governance. Steps 3 and 4 examine key considerations for technology platforms. And Step 5 illustrates how to get started, simplifying your hybrid cloud journey with VMware Cloud Foundation and moving forward with VMware.

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1. Assess Your Needs: Identify Key Use Cases

What does your organisation need from a hybrid cloud? Before evaluating solutions, think about both your current and anticipated future needs.

Table 1 outlines hybrid cloud use cases related to today’s needs and tomorrow’s visions. If more than 4 of the 16 use cases fit your organisation’s plans, consider a hybrid cloud solution that delivers consistent infrastructure and consistent operations as well as a cloud operating model for new and traditional workloads wherever you deploy them.

Table 1 - Hybrid Cloud Use Cases

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2. Evaluate Hybrid Operations

Cloud capability conversations typically start with “what” and “who,” and then cover “how” and “when.” No matter where your cloud conversation begins, it should address key services and skills questions such as these: What standardised services will your IT organization deliver? How should you organise your people into teams? What roles do you need to have in place to successfully deliver services on-premises and operate across cloud environments? How will your IT organisation integrate and automate DevOps concepts and Agile methods for developers while also applying those powerful concepts to IT initiatives?

Table 2 outlines how to evaluate critical hybrid operations capabilities you will need across hybrid cloud platforms with these as well as important cost, service quality, agility, and risk questions in mind.

Table 2 - Hybrid Operations Capabilities

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3. Consider Private Cloud

Private cloud adoption is often an IT modernisation first step, requiring infrastructure modernisation and evolution—rather than revolution—of your existing IT environment.

These are some key questions to consider during private cloud evaluation: How will your private cloud accommodate and build on existing infrastructure and systems? How will it support aging applications? How will it integrate with existing IT operations stacks? How will your network extend to the perimetre, branch or edge, and beyond?

Because your organisation likely doesn’t have the luxury of starting from scratch, your private cloud must build on and enhance your current IT environment. Table 3 illustrates many of the private cloud capabilities that you need to form the foundation of a hybrid cloud solution.

Table 3 - Private Cloud Capabilities

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4. Examine Public Cloud

Public cloud adoption can be a game changer for your organisation’s scale and agility. Yet because every enterprise is different, and every cloud is different, you will need to determine which public cloud(s) and hosted provider(s) can best meet your needs.

Among the questions to consider are these: How will public cloud expand your IT service delivery options? How will it meet your app modernisation needs? How will it make your developers more productive? How will it optimize IT budget and spending across CapEx and OpEx? How will you choose which, and how many, public cloud services to offer?

Table 4 outlines key public cloud capabilities for consideration.

Table 4 - Public Cloud Capabilities

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5. Get Started: Simplify with VMware Cloud Foundation

Although there are many considerations, making the move to hybrid cloud is a powerful IT modernisation strategy.

And VMware has the Future Ready Cloud™ to help you achieve your organisation’s short- and long-term goals.

VMware Cloud Foundation is the ubiquitous hybrid cloud platform delivering consistent infrastructure and consistent operations, and enabling a cloud operating model for new and traditional workloads wherever they are deployed.

VMware Cloud Foundation

Built on full-stack hyperconverged infrastructure, VMware Cloud Foundation gives your organisation a complete set of secure, software-defined services for compute, and network, as well as intrinsic security, integrated Kubernetes, and cloud operations. The result is agile, reliable, and efficient cloud infrastructure, offering consistent infrastructure and operations across private and public clouds.

And VMware Cloud Foundation integrates Kubernetes to deliver infrastructure services for developers as well as cluster management and container workload orchestration for IT admins. Other solutions in the stack also now natively support Kubernetes. As a result, both VM and container workloads are treated as first-class citizens. That means developers have a compliant and conformant API interface while IT admins have trusted and familiar tools and operating processes for systems management.

LEARN MORE

7 Reasons VMware Cloud Foundation is the Premier Hybrid Cloud Solution: An Executive Guide

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Hybrid Cloud Multi-Cloud

Because VMware has built some of the largest and most successful private and hybrid clouds in the world, we can help you with your hybrid cloud planning and execution—no matter which public cloud provider(s) you choose.

The same VMware full-stack solution is available as VMware Cloud™ solutions, giving you seamless extension from your on-premises environment with:

Looking for a hybrid cloud platform that delivers enterprise agility, reliability, and efficiency? Look no further than VMware Cloud Foundation.

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Move Forward with VMware

VMware understands that the process of adopting hybrid cloud doesn’t stop with choosing a platform. That’s why VMware also offers project execution, cloud migration, and business success guidance, including helping you and your team:

Assess your application portfolio and identify expected changes
Develop a cloud strategy that supports the spectrum of application modernisation
Assess and plan your IT operational readiness for an optimal cloud operating model
Plan for a pilot-based launch and scale over time

Hybrid cloud adoption with its tremendous opportunities also can present some challenges. Team with VMware for a complete hybrid cloud solution—all the software products and services you need to gain the maximum benefit from the clouds you choose.

START BUILDING A BUSINESS CASE

Download the VMware Cloud Foundation Business Case to get estimated OpEx and CapEx savings across key industries and segments.

Realise the value of VMware Cloud Foundation today. Calculate your estimated cost savings and get a free Total Cost of Ownership comparision report for your organisation in minutes.

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boxxe makes the global workplace habitable from a technological and human perspective. One does not overrule the other. They function efficiently and effectively together.

We believe in reciprocal adaptation: adapting technology to people and people to technology.

We aim to make organisations the best they can be through technology and by giving every person, wherever they are in the world, the confidence to use that technology to drive efficiency and effectiveness in every aspect of their working lives.

How can we help to make you the best you can be?

0330 236 9429

letschat@boxxe.com

VMware, Inc. 3401 Hillview Avenue Palo Alto CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 vmware.com Copyright © 2020 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. and its subsidiaries in the United States and othe All other marks and names mentioned herein may be trademarks of their respective companies.

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Hybrid Cloud | Executive Buyers' Guide

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