Massive lightning crackles through the sky; soaring dragons emerge from the mountains, the vastness and wonders of gaming world awaits to be discovered, and the Thin 15 is the perfect companion for your journey! The iconic thin chassis now comes in brand new cosmos grey color and upgraded hardware. Harness the power and experience the gaming world freely, swiftly with Thin 15 !
REINVENTING MULTI-CORE ARCHITECTURE UP TO INTEL® CORE™ i7-12650H PROCESSOR The Thin 15 B12V provides unprecedented boost in your multitasking projects and performance demanding games.
GEFORCE RTX 40 SERIES LAPTOPS BEYOND FAST NVIDIA® GeForce RTX™ 40 Series Laptop GPUs power the world’s fastest laptops for gamers and creators. Built with the ultra-efficient NVIDIA Ada Lovelace architecture, they bring a quantum leap in performance with AI-powered DLSS 3 and enable lifelike virtual worlds with full ray tracing. Plus, the Max-Q suite of technologies optimizes system performance, power, battery life, and acoustics for peak efficiency.
AI-POWERED PERFORMANCE AND LIFELIKE GRAPHICS Get a quantum leap in performance in games and creative apps with AI-powered DLSS 3 and enable lifelike virtual worlds with full ray tracing.
RAY TRACING HYPERREALISTIC. HYPERFAST. The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.
OPTIMIZED POWER AND PERFORMANCE NVIDIA Max-Q is an advanced suite of AI-powered technologies that optimize your system for peak efficiency. This enables blazing-fast laptops that are thin, quiet, and have amazing battery life.
STAY COOL AND QUIET UNDER LOAD Fine-tuned to be noticeably quieter and cooler under load, easily blending into any environment.
LIGHTNING FAST AND SMOOTH DISPLAY Our gaming laptops are tailor-made and highly optimized for gamers. The display comes with a high refresh rate and smooth visuals, allowing you to experience the next level of gaming.
VERSATILE CONNECTIVITY Thin 15 provides comprehensive connectivity to let you connect all your devices easily.
DISCOVER YOUR NEXT FAVORITE GAME Enjoy hundreds of high-quality PC games with your new MSI devices and one month of Xbox Game Pass- including EA play. With new games added all the time, there’s always something new to play. Redeem Xbox Game Pass through your purchased MSI laptop via Microsoft Store APP.
Good to know
Product Design
Built-in stylus pen storage
No
Colour name
Cosmos Gray
Intel® vPro™ Platform Eligibility
No
Refurbished
No
Rugged design
No
Display
Anti-glare screen
No
Anti-reflective coating
No
Anti-smudge coating
No
Display brightness
144.000000
Display diagonal
15.600000
Processor
ECC supported by processor
No
Efficient cores
4.000000
Efficient-core Max Turbo Frequency
3.300000
FSB Parity
No
Maximum turbo power
95.000000
Memory
ECC
No
Maximum internal memory
64.000000
Memory clock speed
3200.000000
Memory layout (slots x size)
2 x 8
Memory slots
2x SO-DIMM
Full Specs
Logistics data
Commodity Classification Automated Tracking System (CCATS)
8471300000
Sustainability
Sustainability compliance
No
Technical details
Built-in optical drive
No
Neural processor unit (NPU)
Sparsity support
No
Windows Studio effects support
No
Power
AC adapter power
120.000000
Power auto-sensing
No
Certificates
Low halogen
No
MIL-STD-810G compliant
No
PSTI certified
No
Wi-Fi certified
No
Docking station
Docking station DisplayPort
No
Docking station Ethernet LAN
No
Docking station HDMI port
No
Docking station headphone out
No
Software
Drivers included
No
Microsoft Copilot
No
Operating system installed
Windows 11 Home
Windows 11 free upgrade
No
Battery
Battery capacity
52.400000
Battery charge indicator
No
Fast charging
No
Number of battery cells
3
Removable battery
No
Product Design
Built-in stylus pen storage
No
Colour name
Cosmos Gray
Intel® vPro™ Platform Eligibility
No
Refurbished
No
Rugged design
No
Memory
ECC
No
Maximum internal memory
64.000000
Memory clock speed
3200.000000
Memory layout (slots x size)
2 x 8
Memory slots
2x SO-DIMM
Non-ECC
No
Packaging data
Car charger
No
Package depth
88.000000
Package height
318.000000
Package width
466.000000
Stand included
No
User guide
No
Audio
Audio system
Nahimic 3
Built-in microphone
No
Built-in speaker(s)
No
Built-in subwoofer
No
Number of built-in speakers
2.000000
Speaker power
2.000000
Speakers manufacturer
Nahimic
Camera
Auto focus
No
Front camera
No
Front camera HD type
HD
Front camera resolution
1280 x 720
Infrared (IR) camera
No
Privacy camera
No
Rear camera
No
Video capturing speed
30.000000
Keyboard
Copilot key
No
Full-size keyboard
No
Island-style keyboard
No
Keyboard backlit
No
Keyboard backlit colour
Blue
Numeric keypad
No
Pointing device
Touchpad
Spill-resistant keyboard
No
Touch Bar
No
Windows keys
No
Performance
Accelerometer
No
Ambient light sensor
No
Electronic compass
No
GPS (satellite)
No
Gyroscope
No
Hall sensor
No
Orientation sensor
No
Proximity sensor
No
Temperature sensor
No
Virtual Reality (VR) ready
No
Voice control
No
Security
Cable lock slot
No
Cable lock slot type
Kensington
Dell ControlVault
No
Face recognition
No
Fingerprint reader
No
NFC key
No
Palm vein scanner
No
Password protection
No
Smart card reader
No
Trusted Platform Module (TPM)
No
Trusted Platform Module (TPM) version
2.0
Windows Hello
No
Storage
Card reader integrated
No
Intel® Optane™ Memory module installed
No
NVMe
No
Number of SSDs installed
1.000000
Optical drive type
N
SSD capacity
512.000000
SSD form factor
M.2
SSD interface
PCI Express 4.0
Self-Encrypting Drive (SED)
No
Storage media
SSD
Total SSDs capacity
512.000000
Total storage capacity
512.000000
Other features
3D
No
AC adapter included
No
Assisted GPS (A-GPS)
No
Colour sensor
No
Hot-swap battery
No
LightScribe
No
PC Pro A-List
No
Power management
No
RAID support
No
SIM card support
No
Swivel webcam
No
TV tuner integrated
No
Type
Notebook
Packaging content
Bag included
No
Docking station included
No
Headset included
No
Keyboard included
No
Manual
No
Mouse included
No
Mouse included on selected markets only
No
Power cord included
No
Quick start guide
No
Stylus pen
No
Toshiba Reliability Guarantee
No
Warranty card
No
Wrist rest
No
Network
4G WiMAX
No
Bluetooth
No
Bluetooth Low Energy (BLE)
No
Built-in Wi-Fi switch
No
Ethernet LAN
No
Ethernet LAN data rates
10, 100, 1000
MIMO
No
Miracast
No
Mobile network connection
No
Near Field Communication (NFC)
No
Top Wi-Fi standard
Wi-Fi 6E (802.11ax)
WLAN controller manufacturer
Intel
WLAN controller model
Intel Wi-Fi 6E AX211
Wi-Fi
No
Wi-Fi standards
Wi-Fi 6E (802.11ax)
Display
Anti-glare screen
No
Anti-reflective coating
No
Anti-smudge coating
No
Display brightness
144.000000
Display diagonal
15.600000
Display resolution
1920 x 1080
Dual-screen
No
Foldable display
No
High Dynamic Range (HDR) supported
No
LED backlight
No
Low Blue Light technology
No
Maximum refresh rate
144.000000
Native aspect ratio
16:9
ProMotion technology
No
Touchscreen
No
True Tone technology
No
Processor
ECC supported by processor
No
Efficient cores
4.000000
Efficient-core Max Turbo Frequency
3.300000
FSB Parity
No
Maximum turbo power
95.000000
Performance cores
4.000000
Performance-core Max Turbo Frequency
4.400000
Processor base power
45.000000
Processor boost frequency
4.400000
Processor cache
12.000000
Processor cache type
Smart Cache
Processor family
Intel Core i5
Processor generation
Intel Core i5-12xxx
Processor manufacturer
Intel
Processor model
i5-12450H
Processor threads
12
Graphics
AMD FreeSync
No
CUDA
No
Discrete GPU manufacturer
NVIDIA
Discrete graphics card
No
Discrete graphics card memory
6.000000
Discrete graphics card model
NVIDIA GeForce RTX 4050
Discrete graphics memory type
GDDR6
Graphics card Open GL support
No
NVIDIA 3D Vision
No
NVIDIA G-SYNC
No
NVIDIA GameWorks VR
No
NVIDIA Max-Q
No
On-board GPU manufacturer
Intel
On-board graphics card
No
On-board graphics card 4K support
No
On-board graphics card 6K support
No
On-board graphics card family
Intel UHD Graphics
On-board graphics card model
Intel UHD Graphics
Ports & interfaces
Combo headphone/mic port
No
DVI port
No
Docking connector
No
Ethernet LAN (RJ-45) ports
1.000000
ExpressCard slot
No
HDCP
No
HDMI ports quantity
1.000000
Intel® Thunderbolt 4
No
Line-in
No
Microphone in
No
PowerShare
No
ROG XG Mobile port
No
S/PDIF out port
No
SmartCard slot
No
TV-out
No
Thunderbolt technology
No
USB 3.2 Gen 1 (3.1 Gen 1) Type-A ports quantity
3.000000
USB 3.2 Gen 1 (3.1 Gen 1) Type-C ports quantity
1.000000
USB Power Delivery
No
USB Sleep-and-Charge
No
USB Type-C DisplayPort Alternate Mode
No
Brand-specific features
HP 3D DriveGuard
No
HP Audio Boost
No
HP Audio Switch
No
HP Care Pack
No
HP Connection Optimizer
No
HP CoolSense
No
HP Display Control
No
HP Documentation
No
HP Drive Encryption
No
HP Imagepad
No
HP JumpStart
No
HP Jumpstart Concierge
No
HP Mobile Connect
No
HP OMEN Command Center
No
HP Pen Control
No
HP Recovery Manager
No
HP Smart AC Adapter
No
HP Support Assistant
No
HP Sure Connect 2.0
No
HP Sure View
No
HP Touchpoint Manager
No
HP ePrint
No
Processor special features
Conflict-Free processor
No
Embedded options available
No
Enhanced Intel SpeedStep Technology
No
Execute Disable Bit
No
Idle States
No
Integrated 4G WiMAX
No
Intel 64
No
Intel Clear Video Technology
No
Intel Demand Based Switching
No
Intel Dual Display Capable Technology
No
Intel Enhanced Halt State
No
Intel FDI Technology
No
Intel Fast Memory Access
No
Intel Flex Memory Access
No
Intel HD Graphics
No
Intel QuickPath Interconnect
No
Intel Rapid Storage Technology
No
Intel Secure Boot
No
Intel Smart Connect Technology
No
Intel Smart Idle Technology
No
Intel Software Guard Extensions (Intel SGX)
No
Intel Stable Image Platform Program (SIPP)
No
Intel TSX-NI
No
Intel Trusted Execution Technology
No
Intel VT-x with Extended Page Tables (EPT)
No
Intel Virtualization Technology (VT-x)
No
Intel Virtualization Technology for Directed I/O (VT-d)
No
Intel® AES New Instructions (Intel® AES-NI)
No
Intel® Anti-Theft Technology (Intel® AT)
No
Intel® Built-in Visuals Technology
No
Intel® Clear Video HD Technology (Intel® CVT HD)
No
Intel® Clear Video Technology for Mobile Internet Devices (Intel CVT for MID)
boxxe Limited, a company incorporated in England and Wales with company number 02109168 and registered office at Artemis House, Eboracum Way, York, YO31 7RE (“boxxe”) together with any group companies (“we” “us” “ours”) is committed to protecting and respecting your privacy and personal data.For the purposes of data protection legislation, we are the data processor and we will process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the UK Data Protection Act 2018 and any other applicable national laws which relate to the processing of personal data.When we use the term “services”, we are referring to all the services that we offer on our own behalf, including our product offerings. We are not referring to services that we provide solely on behalf of a third party, such as outsourced IT services we may provide to another company or software licenses from a third party. Please refer to the privacy notice of the third party with which you have a relationship for information on how they engage service providers, like us, to process personal information on their behalf. We take your privacy very seriously, Please read this policy carefully as it contains important information on who we are and how boxxe collects, stores, uses, shares, retains and destroys personal data that you provide to us or that we collect when you purchase goods or services from us and/or when you or visit the website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
Types of data we collect
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
name, address (delivery, shipping, registered), contact information, including email address and telephone number and company details;
information to check and verify your identity;
location data;
your billing information, transaction and payment card or other payment method information, e.g., bank account and payment details;
details of any information, feedback or other matters you give to us by phone, email, post or via social media;
your account details, such as username and login details;
your activities on, and use of, our website;
your professional interests;
your professional online presence, e.g., LinkedIn profile;
information about the services we provide to you;
your contact history, purchase history and saved items;
information about how you use our website and technology systems;
your responses to surveys, competitions and promotions; and
IP address
boxxe does not collect or process sensitive personal data (race, ethnic origin, political opinion, religious or philosophical beliefs, trade union membership, genetic data, biometric data, sexual orientation of health data).
If you fail to provide personal data
Where we need to collect personal data by law, i.e. in order for you to use our website or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time. Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case, we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website.
How your personal data is collected
We collect personal data from you:
directly, when you enter or send us information, such as when you for example, register with us, contact us (including via email), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website; and
indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in the section on ‘Cookies and other tracking technologies’ below.
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, for example:
where you have given consent;
to comply with our legal and regulatory obligations;
for the performance of a contract with you or to take steps at your request before entering into a contract; or
for our legitimate interests or those of a third party.
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why:
What we use your personal data for
Our reasons
Creating and managing your account with us
To perform our contract with you or to take steps at your request before entering into a contract
Providing products and/or services to you
To perform our contract with you or to take steps at your request before entering into a contract
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us
To comply with our legal and regulatory obligations
Enforcing legal rights or defend or undertake legal proceedings
Depending on the circumstances:
— to comply with our legal and regulatory obligations
— in other cases, for our legitimate interests, i.e. to protect our business, interests and rights
Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website
Depending on the circumstances:
— your consent as gathered e.g., by the separate cookies tool on our website—see ‘Cookies and other tracking technologies’ below
— where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent, you may withdraw it at any time by changing the setting on the cookies tool (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended
Depending on the circumstances:
— your consent as gathered by the separate cookies tool on our website]—see ‘Cookies and other tracking technologies’ below
— where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent you may withdraw it at any time by clearing your cookie settings and rejecting when you revisit our website (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products AND/OR services or other important notices
Depending on the circumstances:
— to comply with our legal and regulatory obligations
— in other cases, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
Protecting the security of systems and data used to provide the services
To comply with our legal and regulatory obligations
We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Statistical analysis to help us understand our customer base
For our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price
Updating and enhancing customer records
Depending on the circumstances:
— to perform our contract with you or to take steps at your request before entering into a contract
— to comply with our legal and regulatory obligations
— where neither of the above apply, for our legitimate interests, e.g., making sure that we can keep in touch with our customers about existing orders and new products
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant
To comply with our legal and regulatory obligations
Marketing our services to existing and former customers
For our legitimate interests, i.e., to promote our business to existing and former customers. See Marketing below for further information
The audit of our ISO certifications (to the extent not covered by ‘activities necessary to comply with legal and regulatory obligations’ above)
For our legitimate interests, i.e., to maintain our accreditations so we can demonstrate we operate at the highest standards
To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency.
In such cases information will be anonymised where possible and only shared where necessary
Depending on the circumstances:
— to comply with our legal and regulatory obligations
— in other cases, for our legitimate interests, i.e., to protect, realise or grow the value in our business and assets
Marketing
We will use your personal data to send you updates (by email, telephone or post) about our products and/or services, including exclusive offers, promotions or new products and/or services, events, webinars. We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
updating your marketing preferences if you have created an online account at boxxe.com
We may ask you to confirm or update your marketing preferences if you ask us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business. We will always treat your personal data with the utmost respect and never sell it to other organisations for marketing purposes.For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
We do not sell any of our marketing data to third parties.
We purchase data from third parties in order to send targeted marketing. We ensure that any personal data obtained has been done so in a GDPR compliant way and if you would like further information on this, please reach out to legal@boxxe.com.
Who we share your personal data with
We routinely share personal data with:
third parties we use to help deliver our products and/or services to you, e.g., payment service providers, suppliers, warehouses and delivery companies;
other third parties we use to help us run our business, e.g., marketing agencies or website hosts and website analytics providers; and our banks.
We only allow those organisations to handle your personal data if we are satisfied, they take appropriate measures to protect your personal data.
We or the third parties mentioned above occasionally also share personal data with:
our and their external auditors, e.g., in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations;
our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations;
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations;
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations.
Who we share your personal data with - in more detail
More details about who we share your personal data with and why are set out in the table below.
Recipient
Processing operation (use) by recipient
Relevant categories of personal data transferred to recipient
Google
We use Google Analytics (GA4) cookies to collect data about the visitors to the site which includes the number of visitors, session duration, pages visited during the session etc. and whether visitors return. Google Analytics will assign a unique “ID” to a user of the boxxe website at the point they register an account with us for the purpose of tracking their activity on the boxxe website. This information is anonymous and cannot be used to identify you personally unless you end up becoming a boxxe customer. Google Analytics cannot use the ID to work out who you are.
Device’s IP address (processed during your session and stored in a de-identified form) geographic location (country only), and the preferred language used to display our website. Google Analytics stores this information on our behalf in a pseudonymized user profile.
Hotjar Ltd
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.
Dotdigital
Dotdigital is a SaaS cross-channel marketing automation platform and services provider that helps brands devise successful, personalized marketing campaigns across multiple channels (e.g. email). Paired with its Microsoft Dynamics 365 CRM integration, boxxe is able to deliver tailored marketing to its customers.
Contact data (such as email address, contact number, name or other contact details), marketing preferences, IP address and usage information (including online navigation data, location data and browser data).
Darktrace
Darktrace’s Security Platform enhances boxxe’s cybersecurity position by providing endpoint protection, cloud security, and email security. Darktrace uses AI-driven tools to detect and respond to potential threats, such as malware, phishing attacks, and insider threats, by continuously monitoring network traffic, user behaviour, and cloud-based resources. It aims to prevent data breaches and minimize cyber risks by identifying and mitigating security threats in real-time.
Contact data (name, email address, user name), devide identifiers (e.g. IP address) and/or mobile identifiers, location data to nearest city, usage information (including tracking or browsing behavior).
Greenhouse
Greenhouse ATS is a cloud-based software that helps companies manage their recruitment processes. It organizes and tracks job applications, resumes, and candidate information. Greenhouse ATS collects applications and stores data about the applicants, such as which source they came from, which role they applied to and where they are in the application process. Greenhouse ATS features applicant tracking, background screening, interview scheduling, and onboarding.
Contact details (name, email address, home address, telephone number) and any special accommodations needed if successful for interview and employment.
In addition, depending on the products/services and your interaction with us, we may also need to disclose your personal data to third parties for the performance of a contract with you, to meet a legal obligation or for our legitimate interests, which may include but is not limited to:
data from our selected partners who have identified a lead for the sale of a product or service to you;
third party vendor, reseller, distributor, sub-contractor or partner for the supply of goods and services that you have requested if it is necessary for the performance of the contract. These external companies are only authorised to use your data for the purpose of providing the contract;
staff members in order to facilitate the provision of goods or services to you;
our affiliated entities to support internal administration;
postal/courier service providers;
professional advisers including consultants, lawyers, bankers and insurers who provide us with consultancy, banking, legal, insurance and accounting services;
HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances; and
third parties with whom we may choose to sell, transfer or merge parts of our business or assets - we may seek to acquire other business or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
Our website may, from time to time, contain links to and from the websites of third parties and if you purchase products or services from us, those manufacturers, suppliers or partners may also have their own policies. Please note that if you follow a link to any of these websites, such websites will apply different terms to the collection and privacy of your personal data, and we do not accept any responsibility or liability for these policies. When you leave our website, we encourage you to read the privacy notice/policy of every website you visit.
If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
Overseas transfers and sharing personal data with sub-processors
It is sometimes necessary for us to transfer your personal data to countries other than the UK, and these countries may have data protection laws that differ from the laws of the UK.
Specifically, our group companies and our website servers are located in the EU and UK, however, some of our third-party service providers, and partners operate around the world. This means that when we collect your personal data, we may process it in a number of different countries.
However, we have taken appropriate safeguards to require that your personal data will remain protected in accordance with this privacy policy. These include implementing the International Data Transfer Agreement (IDTA) and the UK international data transfer addendum to the European Commission’s standard contractual clauses for international data transfers (UK Addendum) for transfers of personal data between us and each of our sub-processors, which requires all sub-processors to protect personal data they process from the UK in accordance with UK data protection laws. Our IDTA and UK Addendum are available on request.
In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
Transferring your personal data out of the UK - in more detail
More details about the countries outside the UK to which your personal data is transferred are set out in the table below.
Recipient country
Recipient
Processing operation (use) by recipient
Lawful safeguard
Ireland
Hotjar
Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.
Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018
In order to facilitate online payments through boxxe’s ecommerce portal, where applicable, Stripe may Process Payment Account Details, bank account details, billing/shipping address, name, date/time/amount of transaction, device ID, email address, IP address/location, order ID, payment card details, tax ID/status, unique customer identifier, identity information including government issued documents (e.g., national IDs, driver’s licenses and passports).
Boxxe will provide certain information about its customers to Dotdigital in order for it to be able to provide automated marketing services that are tailored to its specific customer interests.
Data will primarily be stored at rest in Greenhouse’s Silos - EU-Central-1 (Frankfurt) and EU-West-1 (Ireland) for disaster recovery. Data will only be transferred to and from Greenhouse servers in the EU and the US for essential business activities, including technical support, sub-processor services, and others as outlined in the Greenhouse DPA (data processing agreement).
We retain your personal data for as long as is necessary to fulfil the purpose that we collected it for, including the satisfaction of any legal, accounting or reporting requirements. This includes data for tax and accounting requirements under applicable law. If you make a purchase from boxxe, we will keep the information for tax and accounting requirements under applicable law.
Data is reviewed regularly and only retained where necessary. To determine the appropriate retention period of your data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from a loss of confidentiality to the data and any legal requirements to retain such personal data. Once any legal requirements have expired for the data, we destroy all personal data associated with you and the product or service that you have purchased.
If you stop using your account we will delete or anonymise your account data after seven years.
Data Security
The confidentiality of your information is extremely important to us. boxxe use reasonable physical, technical and organisational measures to safeguard the personal data you provide to us.
All data collected by boxxe is stored on our own IT system that is administered by boxxe staff. The boxxe IT system has been accredited to ISO 27001, Cyber Essentials and Cyber Essentials Plus.
Cookies and other tracking technologies
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies and web beacons, action tags, single-pixel gifs on our website. These help us recognise you and your device and store some information about your preferences or past actions.
For further information on cookies, our use of ‘cookies’ and/or to relevant similar technologies, when we will request your consent before placing them and how to disable them, please see our Cookie Policy.
Your Rights
It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes.
Data protection legislation provides you with several rights which you can enforce by contacting us at legal@boxxe.com, including:
Access to a copy of your personal data
The right to be provided with a copy of your personal data
Correction (also known as rectification)
The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten)
The right to require us to delete your personal data—in certain situations
Restriction of use
The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data
Data portability
The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object to use
The right to object:
at any time to your personal data being used for direct marketing (including profiling
in certain other situations to our continued use of your personal data, e.g. where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims
Not to be subject to decisions without human involvement
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
We do not make any such decisions based on data collected by our website
The right to withdraw consents
If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time
If you would like a copy of some or all of your personal data, please send an email to legal@boxxe.com. In certain circumstances we reserve the right to charge a reasonable fee to comply with your request and we will ensure we respond to you within the deadlines set out within the applicable legislation.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal data that we hold about you or make your requested changes. Data protection legislation may allow or require us to refuse to provide you with access to some or all the personal data that we hold about you or to comply with any requests made in accordance with your rights referred to above. If we cannot provide you with access to your personal data, or process any other request we receive, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
Please send any requests relating to the above to legal@boxxe.com specifying your name and the action you would like us to undertake.
Policy Changes
From time to time, we may need to update or modify this policy to reflect changes in our organisation or business practices, data collection practices or legislation. We reserve the right to amend this policy at any time, for any reason, without notice to you, other than the posting of the amended policy on this website. It is recommended to check the website regularly for the most up to date version.
Contact Us
We welcome any comment regarding this policy. You can contact our Data Protection Officer by email at legal@boxxe.com or by mail to boxxe Limited, Artemis House, Eboracum Way, York, YO31 7RE. This is in addition to your right to contact the Information Commissioners Office if you are unsatisfied with our response to any issues you raise at https://ico.org.uk/global/contact-us/.
This Privacy Policy was last updated: January 2025
on your rights under the UK GDPR.