Author: Laura Smith-King, Marketing Communications Manager
Posted: 14 August 2023
Category: Blog
Unlocking human potential: boxxe's visionary tech rebrand
boxxe, one of the UK's leading providers of hardware, software, and managed IT services, is proud to announce its new brand and vision, championing a people-first approach across every aspect of their business.
In a world where technology can sometimes feel impersonal and disconnected, boxxe is on a mission to make tech human. After conducting market research last year, boxxe uncovered concerning evidence of a lack of customer centricity in the market and low overall customer satisfaction.
They discovered that only 19.5% of customers surveyed felt IT resellers were willing to work with them to resolve issues, whilst only 26.7% of customers said they were happy with the efficiency of communication. As a result, only 38.6% said they were satisfied with the customer service they received. Further down the sales funnel, they found few respondents became repeat customers – with less than 50% intending to repurchase from the same reseller.
Referencing the research, boxxe’s Chief Revenue Officer, Jorden Jones, says:
In a crowded marketplace full of far-from-satisfied customers, boxxe has identified a way to better meet customer needs and lead the disruption of a seemingly complacent market – by positioning themselves as a wholly customer centric reseller. So, although 64% of existing customers said they are willing to recommend boxxe (the highest score amongst the competitor set surveyed) boxxe says there is still more to be done and are not resting on their laurels. it comes to customer satisfaction there’s no room for complacency, or indeed stagnation, in the reseller marketplace.
The 'boxxe Community' stands as a powerful force for good, driving positive impacts for people, communities, and the planet. boxxe actively encourages its team to use 5% of their annual working hours for charity and pro bono work. That’s 11.5 community days per year!
boxxe is also involved in supporting initiatives through partnerships with organisations like York Cares and The Charity IT Association (CITA). With their community-orientated focus, boxxe is not only empowering employees to make a difference in ways that resonate with their passions and skills, but also those in the local community.
Huw Paisley, Managing Director at Mammoth, the creative agency behind the rebrand, explains the thinking:
boxxe's rebrand comes with the unwavering commitment to make tech human and improve human lives through technology. It reflects their values of collaboration and community-driven progress, enabling businesses to stand out, and thrive, in a tech-powered world.
About boxxe
We connect people in businesses across all sectors with hardware, software and managed IT services.
Through 30 years of expertise, perfecting what works for you and tweaking what doesn’t, we implement flexible tech solutions, all underpinned by world-leading security and smart data management.
Our range of services empower organisations, enhance teams and provide tech solutions. Through strategic consultancy, we enable effective performance and transformation, accelerating growth, increasing productivity and reducing downtime.
With a passion for sustainability, we put people, our partners and the environment at the heart of everything we do.
We Make Tech Human.
About Mammoth
Mammoth is a creative transformation agency, working with determined marketers to create confident brands that become catalysts for culture, cohesion and comms. We fight complacency wherever we find it. And to take on complacency and win, we think and act like underdogs; making it our mission to create growth momentum for businesses and prepare them for victory. Explore more at: mammoth.tv 
boxxe is on a mission to make tech human
Watch our 1 minute video to find out more